Launch of Johnnie Walker Lunar New Year 2024
Limited Edition Designs created by artist James Jean
Celebrate this Lunar New Year with limited edition designs created by one of the world’s most influential visual artists, James Jean.
“We wanted to create a dragon that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.”
Johnnie Walker Blue Label Lunar New Year Limited Edition Design
The vivid design for the Year of the Dragon features an innovative and dynamic interpretation of 2024’s Zodiac animal, the noble Wood Dragon. Regarded by many as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a portent of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker motto, Keep Walking.
John Walker & Sons XR 21 Lunar New Year Limited Edition Design
In James’ layered visuals the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition. Meticulously crafted from whiskies 21 years in the waiting, using a rare three-stage process usually reserved for only the finest and most expensive whiskies. XR21 is smooth and indulgent. This new limited edition is the perfect gift to give to the one who never walks alone and to wish business partners prosperity and good fortune in the new year.
Behind the Talent
Visual artist James Jean is renowned for his seamless integration of traditional and contemporary art styles. Born in Taiwan and raised in New Jersey, Jean is a master at exploring how East Asian culture intertwines with Western art. He has been globally recognised for iconic collaborations with brands like Prada, Apple and the New York Times and many more. Jean continues to make waves in the creative world with new ventures that push the boundaries of contemporary art.
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