Johnnie Walker Blue Label Lunar New Year Limited Edition Design
Introducing the vibrantly illustrated new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by rising star of the fashion industry, Shanghai-based designer Angel Chen.
The stunningly vivid design for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit. Symbolising mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.
Designer Angel Chen, who studied fashion in the prestigious Central Saint Martin College of Art (London), says: “There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolising how we need to keep moving forward, spreading goodness throughout the year to come.”
Angel sought inspiration for her designs from the craft that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Mellow and rounded. A dry smokiness mingles with raisin sweetness.
First sip reveals a velvety mouthfeel, as rolling waves of rich spice give way to a deep surge of vanilla sweetness and honey. Caramel and hazelnuts course through dark chocolate.
A uniquely long, luxurious finish of smoke, pepper and a hint of spice.