Johnnie Walker Lunar New Year 2025
Limited Edition Designs created by artist James Jean
Limited Edition Designs created by artist James Jean
Celebrate this Lunar New Year with limited edition designs crafted in collaboration with acclaimed artist James Jean. The vivid designs feature an dynamic interpretation of 2025’s Zodiac animal and marks an extension of the collaboration between Johnnie Walker and James Jean, following last year’s hugely popular designs for the Year of the Dragon.
Johnnie Walker x James Jean
Johnnie Walker x James Jean logo
Johnnie Walker Blue Label Lunar New Year Limited Edition Design
Introducing Johnnie Walker Blue Label Year of the Snake Limited Edition. The Snake, revered as the most enigmatic Zodiac animal, symbolises renewal and transformation. Jean masterfully fuses traditional motifs with modern aesthetics, capturing the snake’s transformative essence and echoing the layered flavours of this exceptional Scotch Whisky.
Behind the Talent
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, adds: “With Johnnie Walker Blue Label Lunar New Year, we wanted to create a snake that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.”
Renowned for his ability to work across multiple genres with an imaginative and multifaceted approach to image making, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance-style portraiture.
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