AUCTION

DON JULIO 1942 – THE INAUGURAL 2024 BESPOKE CASK RELEASE

Large room lined with wooden casks of whisky

Celebrated tequila maker Don Julio made history with his inaugural cask release – exclusively in partnership with BlockBar. Five new, extremely rare finishes have been released, including Crémant, Ex-Bourbon Double Charred, Madeira Wine, Orange Wine and Ruby Port.

Just one of each cask type finish is available, with each yielding 40 six-bottle cases of exceptional tequila with bespoke bottle designs. The cask owners will be invited to an exclusive community event in Mexico to taste and celebrate each finish.

Browse the Five Cask Finishes

Bottle of Don Julio tequila, Cremant Cask Finish - main

Don Julio 1942

Crémant Cask Finish

Bottle of Don Julio tequila, Madeira Cask Finish

Don Julio 1942

Madeira Wine Cask Finish

Don Julio 1942

Ex-Bourbon Double Charred Cask Finish

Don Julio 1942

Ruby Port Cask Finish

Don Julio 1942

Orange Wine Cask Finish

Bottle of Don Julio tequila range line up with white background photo

A NEW WAY OF CASK OWNERSHIP TO ENHANCE PERSONALIZED EXPERIENCES

For the first time ever, Don Julio provided the opportunity for rare spirit collectors and luxury tequila enthusiasts from around the world to participate in the inaugural release of the limited-edition expressions of Don Julio 1942.

The BlockBar platform enabled us to bring this historic opportunity to a global audience while adding an exciting and exclusive element for luxury connoisseurs, through an online auction.

On June 20th, Tequila Don Julio’s inaugural global cask auction concluded with a grand total of $218,000.

THE DON JULIO CASK OWNER EXPERIENCE

Don Julio poured his heart into celebrating the extraordinary – which is why every cask owner will be invited to Mexico to share in the success of this Inagural bespoke cask release. Revel in this remarkable cask owner community, with the opportunity to taste and toast together.

The exclusive event will coincide with the bottling of the casks. An elevated ceremony of exceptional craftsmanship and flavour creation, it will be a moment Don Julio himself would be proud of.

Woman holding a shovel in a field in Mexico

Stone faced sign that says Tequila Don Julio

Diageo Rare and Exceptional Video Poster

DON JULIO’S LEGACY

Don Julio González Estrada devoted his life to crafting remarkable tequila. At just 17 he secured a loan that meant he could start to realise his dream – and he founded his first distillery in the Jaliscan Highlands.

Don Julio would walk the agave fields every day, tending to the ground around each plant to protect and nurture it. He oversaw every aspect of distillation in his quest to produce the finest tequila. He more than succeeded – and his legacy lives on today in every drop of Don Julio.

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